An outdoor product shoot can be a challenging but rewarding experience, allowing you to showcase your products in a natural setting and take advantage of the unique qualities of different locations. This blog will discuss the benefits of outdoor product photography and provide tips on planning and preparing for an outdoor photoshoot, capturing the perfect shot, and editing and post-processing your photos for the best results.
Whether you’re a professional photographer or just starting, these tips will help create stunning outdoor product images that stand out and showcase your products in the best light. So, let’s dive in and explore the world of outdoor product photography!
Why is Shooting Products Outdoor Important?
There are several reasons why shooting products outdoors can be important for businesses and photographers. Here are a few key points to consider:
Outdoor photography allows you to take advantage of natural light, providing a softer and more flattering look than artificial lighting. It can be especially beneficial for products sensitive to harsh lightings, such as skincare or food items.
Outdoor locations can provide a range of visually exciting and unique backgrounds that can help set your product apart and give it context. It can be beneficial for e-commerce businesses, as it can give customers a sense of the scale and size of the product.
Outdoor product photography can add a sense of authenticity and realism to your images, as the products are shown in a real-world setting. It can build trust with customers and make the products feel more relatable.
Outdoor photography can be a versatile option for businesses, as it allows you to shoot products in various locations and settings. It can be handy for businesses that sell various products, as it will enable you to tailor the background and lighting to each product.
Read more: Ecommerce Image Editing
Essential gear for outdoor product photoshoots
Here are some essential pieces of gear that you may want to consider bringing with you on an outdoor product photoshoot:
You will need a camera capable of taking high-quality photos that you are comfortable using. It could be a DSLR, mirrorless camera, or even a smartphone with a good camera.
Depending on the type of products you are shooting and the look you are going for, you may want to bring a variety of lenses with different focal lengths and aperture ranges.
A tripod can help keep your camera steady and get the perfect shot, especially in low-light conditions.
Reflectors can help to bounce light onto your product and fill in any shadows, giving you more control over the lighting in your shots.
Depending on your products, you should bring along some props to help style and showcase them in the best way possible. It could include things like plants, flowers, or other small items.
Permits and permissions
If you plan to shoot in a public location, you may need permission or a permit. Be sure to research any necessary permits or permissions ahead of time.
Extra batteries and memory cards
It’s always a good idea to have extra batteries and memory cards on hand in case you run out during the photoshoot.
Depending on your photoshoot location, you may need to bring additional items such as sunblock, insect repellent, water, and snacks.
Types of Shots for Outdoor Product Photoshoots
The primary objective of a professional outdoor photographer is to show the items seem alluring enough to gain clients’ confidence and drive revenue. The product photographs should have distinguishing characteristics in order to differentiate apart from the competitors.
Here are some outdoor product shoot ideas that you may want to consider while doing an outdoor product photoshoot:
A close-up shot is a detailed shot of a specific part of the product, such as the texture of a fabric or the details of a product’s design. This type of shot helps highlight the specific features of a product.
A full-length shot shows the entire product from head to toe or top to bottom. This type of shot helps show the size and scale of the product.
A lifestyle shot shows the product used in a real-world setting, such as a person using a product outdoors or in their home. This type of shot can help customers imagine themselves using the product.
A detail shot is a close-up shot that focuses on a specific detail of the product, such as a logo or a button. This type of shot helps highlight the quality or craftsmanship of a product.
A wide shot shows the product concerning its surroundings, providing context and scale. This shot helps show the product in use or a specific location.
A multiple-product shot shows several products together, either in a group or arranged in a specific way. This shot helps showcase a range of products or show how different products can be used together.
Overhead photos, sometimes referred to as horizontal lay shooting, are well-liked on social networking platforms and the internet market due to their distinctive aesthetics. Its top-down frame draws attention to the items’ particular features. Additionally, displaying the goods outside with some colorful accessories may make them seem fantastic and draw customers in.
Because attractive packaging can influence customer decisions and aid in creating a unique brand identity, companies often earmark a special allowance for packaging expenses. Additionally, it conveys the idea that a thing is of excellent quality. To emphasize the branding and wrapping of the items, you might attempt packaging photographs or packshot camera shoots.
A distinctive method for doing an outdoor picture session is hanging shooting. Clothing, shoes, and jewelry photography may all benefit from this approach since it draws clients’ attention far more quickly than traditional photography does. Additionally, this type of photography provides clients with a 360º perspective of the goods, which aids in increasing sales.
5 Important Tips to Improve Outdoor Product Shoot
Proper planning and preparation are critical to successful outdoor product ideas. This includes choosing a location, scouting the area, packing the necessary gear, and obtaining permits or permissions.
Use natural light to your advantage
Natural light can be a powerful tool in outdoor product photography. The optimal time to take pictures depends on the direction, strength, and time of day of the light.
Experiment with angles and perspectives
Try shooting your product from different angles and perspectives to add visual interest and showcase its features. This can include shooting from above, below, or at eye level.
Include props and accessories
Props and accessories can add context and interest to your shots and help showcase your product’s features. Consider including items relevant to your product or that complement its appearance.
Edit and retouch your photos
Post-processing is an essential step in outdoor product photography and can help to enhance the final image. For color, contrast, and other adjustments, use applications like Photoshop or Lightroom.
Here are five additional tips to improve your outdoor product shoot:
Use a tripod
A tripod can help to keep your camera steady and prevent blurriness in your shots. This is particularly critical when photographing in low light or with a slow shutter speed.
Reflectors are helpful for controlling the lighting in your shots and can help to fill in shadows or add highlights to your product. Consider using reflectors with different colors (e.g. gold, silver, white) to achieve different effects.
Try out different depths of field
Depth of field refers to the proportion of an image that is in range. Experimenting with different depth-of-field settings can help to draw attention to specific parts of the product and add visual interest to your shots.
Try out several compositions
The arrangement of the components in an image is referred to as composition. Experiment with different compositions, such as the rule of thirds or leading lines, to add visual interest to your shots.
Test various exposures
The quantity of light that is permitted to enter the camera’s sensor is referred to as exposure. Experimenting with different exposures can help highlight the product’s specific features or create a specific mood in your shots.
FAQ About Outdoor Product Shoot
You already know the essential things about the outdoor product shoot above. But, you can have some questions in mind. Let’s get some answers to some frequently asked questions on outdoor product photography.
What is the best lighting for outdoor product photography?
The best lighting for outdoor product photography will depend on the specific product and the look that you are trying to achieve. However, natural light can be a good option for outdoor product photography, providing a softer and more flattering look compared to artificial lighting.
What time is the best for outdoor product photography?
Outdoor product photography is sometimes thought to work best during the “golden hour,” an hour before or after dawn or sunset when the light is softer and warmer. A gentler, more diffused light is produced throughout these hours since the sun remains lower on the horizon. This can be especially beneficial for products that are sensitive to harsh lightings, such as skincare or food items.
What is the worst time to do an outdoor product shoot?
The worst times for outdoor product photography are usually around noon, on overcast days, rainy or foggy days, and in locations with harsh lighting. These times and conditions can create unflattering lighting and make it difficult to capture detail and texture in your shots.
- Do I need a flash while doing an outdoor product shoot?
Depending on the lighting and the desired effect, a flash may or may not be used for an outdoor product picture session. In many cases, natural light can be sufficient for outdoor product photography, especially during the “golden hour” when the light is softer and warmer.
- Which products need outdoor shoots most?
Outdoor product photography can be especially beneficial for products used or consumed outdoors, such as outdoor gear, sports equipment, and food items. These products can benefit from the authenticity and realism of being photographed in a real-world setting and can be showcased in context with their intended use.
An Outdoor product shoot can be a powerful tool for businesses and photographers looking to showcase their products naturally and authentically. By taking advantage of natural light and unique backgrounds and experimenting with angles and perspectives, you can create visually appealing and engaging images that showcase the features and benefits of your products.
Proper planning and preparation and post-processing techniques are also crucial for achieving the best results. With these tips in mind, you’ll be well on your way to creating stunning outdoor product photographs that will help to increase sales and build trust with your customers. So, don’t be afraid to take your products outside and start exploring the world of outdoor product photography!