The world of photography is changing a lot with time, but famous product photographers in the UK still have an important part. As in previous times in this decade, they continue marking their spot with creativity even in 2026.
[We were making a careful selection for the top 10 by going through over 100 of the most famous profiles. For the parameters, there was a specialty of the UK’s iconic photographers, as well as their main competencies, what they brought as entrepreneurs, and which brands they joined for work.]
Look at very popular names who made it into the top 10 list in these rankings.
10 Industry-leading Product Photographers in the UK 2026
| Product Photographers | Type of Photography | Top Skill |
| David Newton | Perfume, fashion, beauty | storytelling and ideas in concept |
| Karl Taylor | Beauty, fashion | Great with details, light control at shots |
| Josh Caudwell | Watches, jewellery, cosmetics, fragrance, fashion | Creativity, especially in a luxury stuff |
| Sam Germaine-Scrivens | Fragrance, cosmetics, skincare, beauty | Bold, impressive, and eye-catching ideas |
| Felicia Rusu | Skincare, beauty | Different style, creative concept |
| Oliver Howells | Automotive, beauty, electronics, fashion | Expert in lighting |
| Kathrin Werner | Skincare, beauty | Modern with simplicity; natural light, good at detail and accuracy |
| Rory B. Gullan | Lifestyle, ecommerce, fashion | Mixes feeling and nice looks |
| Jade Alana | Stationery, skincare, jewellery, beauty, homeware, clothing | Special photos styled with tools and things for props |
| Rob Percy | Ecommerce products from watches to cars | Careful with details |
This summary table was made to introduce you to the top photographers in business. Next, you can get to know a lot more about who they are and what makes them stand out.
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David Newton
Profile: https://www.instagram.com/davidnewtonphotography/
First up on the list is David Newton, a veteran London-based commercial photographer. Widely known for his work in the fragrance, fashion, and beauty categories, his textures can tell stories and paint conceptual images.
His subtlety and visual richness are widely recognized for their almost orthodox approach. He has worked for famous brands like Esquire, Nike, Dior, Tom Ford, YSL, as well as luxury magazines like Vogue, Bazaar & Elle.
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Karl Taylor
- Profile: https://www.instagram.com/karltaylorphotography/
First in this group is David Newton, who is an experienced photographer from London, mostly working on commercial jobs. People know him well due to his photography for famous perfume, fashion, and beauty brands, and his textures basically describe stories with conceptual visual pictures.
His style, which is a little bit quiet and detailed, can be considered traditional, and people see the way of working of David as very well-known.
David has photographed or made work for famous companies; Esquire, Nike, Tom Ford, YSL, Dior, in addition to famous magazines which include Vogue, Harper’s Bazaar and Elle.
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Josh Caudwell
Profile: https://www.instagram.com/josh.caudwell.studio/
Coming next is an experienced photographer Karl Taylor. People in different parts of the world know him since he is an ambassador for companies such as Hasselblad Camera Company and also Broncolor Lighting besides working for Adobe as a speaker and adviser.
Karl is the co-creator of VisualEducation.com, which gives a global visual and media instruction, and shoots photos for advertising, fashion and beauty.
He has the idea that making useful images requires a worldwide visual approach, and he thinks that variety makes life more interesting.
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Sam Germaine-Scrivens
Profile: https://www.instagram.com/germainephoto/
Sam Germain-Scrivens is different from other commercial photographers in the UK, since he works together with both small companies and a very large British brands. He manages Germain Photo, a photo studio where there is service for photos and videos.
He tries to make all projects really colorful, attractive and impressive experiences for people who are clients. His work covers well-known brand names like Nini, Double Bay, Olay, Clinique, Coco Glow, Ammers, Roja, Dior and Blue Diamond.
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Felicia Rusu
Profile: https://www.instagram.com/felirosse.photo/
Those of you who are photography buffs will surely recognize UK photographer Felicia Russo. She has been very vocal on social media for a long time about beauty and skincare products.
With her unique photography style and skills, she has been doing lifestyle as well as ecommerce photography for years. She has worked with Nuxe, Luce, Soulbrew, Heaven, and Beplane.
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Oliver Howells
- Profile:https://www.instagram.com/oliver_howells/
Oliver Howells, a photographer from the Isle of Wight, has made a name for himself as one of the UK’s rising stars. He has taken his photography to the next level by sharing technical tips & tricks, and hacks.
He is also a filmmaker in addition to being a photographer. His videography showcases the fashion, electronics, beauty products, and automotive industries to his audience.
Howells has created eye-catching content for some of the world’s most recognizable brands, including Dell, Vauxhall, Rockstar Energy, and the BBC.
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Kathrin Werner
Profile: https://instagram.com/kathrin.werner.photo
London-based Kathrin Werner is popular for textures that are clean and minimal; her lighting is remarkable. What sets her photos far apart is premium post-production, which is a significant difference from other photographers in the field.
Magazines like Vogue UK, Harper’s Bazaar UK, and also Tatler have put a spotlight on the work of Kathrin.
Modern and minimalist photography style kind of mix together in her shots, with focus mainly on exactness, daylight, and tiny particular elements. Even when it is the wrong prop or just one stray hair, things are always finished with intention.
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Rory B. Gullan
Profile: http://instagram.com/rory.b.gullan
One photographer named Rory B. Gullan is among the most spoken of in the UK during changing times in photography, especially for fashion. He has really sharp skills in what is probably the most needed ecommerce photography these days.
There is also his studio called Studio Rog, for giving services in this area straight to clients. He keeps serving many repeat international clients across the UK and Europe. In old times, he had many works in Montreal’s SBC Galerie d’Art Contemporaine.
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Jade Alana
Profile: https://www.instagram.com/jadealanaphotography/
Jade Alana is a Northamptonshire product and lifestyle photographer. Her photography involves home appliances, jewelry, stationery, clothes, and beauty. For individuals seeking the header images (hero shots), Alana is one of the best choices.
She does images that are customised for clients’ service products with props arranged in a special way to show off the items. Her work has appeared in magazines such as Derbyshire Life, Vogue, John Lewis and Partners, Flora and Carl, and The Sunday Times.
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Rob Percy
Profile: https://www.instagram.com/robpercyphoto/
Last on our selection comes Rob Percy, who is from Buckinghamshire. He is regarded as a respected photographer in modern photography, with a specialty in ecommerce photography, making pictures for shops online and product images.
His ability spreads to brochures, leaflets, and some other advertising materials as well.
Rob works out of the personal studio located in High Wycombe, and the studio is adaptable, so customers have the highest chance for top results.
To get a glimpse of his portfolio, you can see his work in Tradefresh and Blocondrock that carry his creativity and aesthetics.
Also read
- Top 10 Best Product Photographers in the USA
- 10 Most Famous Product Photographers Worldwide
- Top 10 Product Photo Editing Trends Set To Dominate 2026
Frequently Asked Questions about Famous Product Photographers UK
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What is Product Photography?
Product photography, a specific photography type, has its focus on taking very high quality images of goods for promotion uses. The main objective in it is displaying what matters in a product and trying to get buyers interested through promotion of the brands.
Different from other types of photography here only the product itself is the subject that becomes most important in the image.
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Which product photographers are renowned for the fashion industry in the UK?
UK photographers who are well-known in the fashion industry, mainly apparel, clothing, and other wearable items that are directly related to ecommerce, are: David Newton, Karl Taylor, Josh Caudwell, Oliver Howells, and Rory Gullan
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Who are the top UK photographers specialised in beauty and skincare products?
Currently, leading the beauty and skincare product-based photography market in the UK are Sam Germaine-Scrivens, Felicia Rusu, Kathrin Werner, and Jade Alana.
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For luxury items photo shoots, Who are the best British commercial photographers widely known in the world?
Among the best British product photographers who work primarily around wearable items in luxury goods are: David Newton, Josh Caudwell, and Rory Gullan.
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Which products are trending for ecommerce product photography in 2026?
There are a few product categories that have dominated the industry over the past few years, since the advent of ecommerce. The vibes are still intact in 2026, and those products are: fashion, beauty, skincare, home appliances, electronics, tech gadgets, jewelry, watches, cars, and bikes.
Verdict
These 10 most famous product photographers in the UK have left their mark on a wide range of product genres that have collectively found their way into the ecommerce industry. Particularly in 2026, two categories are getting the most limelight:
Fashion photography: Here, David Newton, Karl Taylor, Josh Caudwell, Oliver Howells, and Rory Gullan put their distinct imprints.
Beauty and skincare photography: The remarkable names here are Sam Germaine-Scrivens, Felicia Rusu, Kathrin Werner, and Jade Alana.
Distinguishably in ecommerce photography: Gullan, Rob Percy, and Rusu.
Overall, the photography of products will continue to evolve and adapt with technological advances and creative ideas.
