What do you think you should pay the most attention to when doing jewelry photography as a modern eCommerce brand? In fact, all compete to bring the brilliance of their products to the hearts of their target audience. But what exactly makes this poking happen?
The answer is – the ornament’s original color, having clear and sharp show that has no distractions, and making it the soul of the picture. But what are ways to make it happen? Is just the photoshoot alone enough, or do you need to do more?
Come on, this guide presents you with effective jewelry photography techniques that work well to retain customer loyalty, and that you can adopt to get high conversions.
TL;DR:
As a modern-day brand, your jewelry photography gives you high conversion results only when you focus on capturing the jewelry’s true color, its details, clear and error-free images, and making it the centerpiece of the image.
Jewelry Photography for the Modern eCommerce Brand: What to Do vs Not to Do
| What should you do | What should you avoid |
| Original color through soft lighting | Using flashes |
| Display in micro details | Taking a top view picture |
| Simple and light background | Vibrant and bold background |
| Reflection control | Not to focus on it, since the product is already shiny enough. |
| Jewelry worn by the model | Just a photo of ornaments alone |
| Clean edits | Giving extra glow |
Getting the Most Original Color Using Soft Lighting
Do you know what is the first thing that comes into play when making jewelry look appealing? The answer is the actual color. Bright flashes can fool your eyes, but they can often make gold look like it’s more than real gold!
As a brand, you don’t want to risk using this hot spot; rather, go for natural light instead. To get the most out of the soft glow, you’ll see extensive use of light tents, which dedicatedly take care of the real color of the jewelry.
Not Leaving Any Small Detail Behind
As an e-commerce business owner, it is no secret that you need to go the extra mile to capture the deepest details in your jewelry photography. Prominent photographers are there to help you achieve this goal with their macro lenses. Here are some things to keep in mind when hiring them:
- What angle they are taking the product photo from (the best is 45 degree)
- Does their focus lie squarely on the front view (especially the edges)
- Are the sides and back of the product so blurry that you can’t see the relevant parts of the product
Keeping the Background Simple (White Color is the Best)
Since most e-commerce platforms (Amazon, Shopify) have restrictions on this area, you don’t have much room to modify it. There’s also a good reason for this guideline, and that is that simple backgrounds, especially white ones, make the jewelry seem to pop out of the canvas.
You also don’t want the color of your ring to get lost in the color of its backdrop. However, if you’re against white, at least be aware that you’ll have to limit your freedom to neutral colors like light gray.
Using Reflections in a Controlled Way
When it comes to selling something like a shiny mirror, you have to deal with the hassle of handling the camera lens while shooting it. Taking pictures of people wearing glasses has enough hassle due to reflections, let alone this jewelry photography.
Know that your salvation from this hassle is the bounce card, which protects your shiny product from the light of the house. A white board is another thing you can have as your best companion to avoid unwanted shadows due to the excessive sharpness of sunlight.
Stage the Model’s Comfortable Carrying
While you are busy with the trials and balances of building your e-commerce store into a brand, your audience is looking at your product images and wondering how it will look to me when I actually wear it.
You know very well that presenting the jewelry with just measurements in detail is not enough. In order to gain the trust of your audience, you need to show that a model can carry the jewelry comfortably. For example:
- If it is a necklace, it should be on the model’s neck; in a relaxed position, of course
- If it is a ring, it should fit snugly on the model’s finger; there should be no gaps or tightness.
- If it is an earring, the model should be able to carry it in their ear with ease.
Signifying Clean Edits Over Extra Glow
It is true for every image-based business that they have gone through a long journey that includes both photoshoot and photo editing. You cannot give either one the upper hand over the other, rather you will get the benefit of a well-balanced application of both.
Jewelry photo editing is your ultimate tool to remove any blemishes or distortions that may have been added to the photo unintentionally or carelessly during the photoshoot.
However, don’t get too creative or fancy in this part and make the photo ultra polished, shiny, or glowy. It is best if you just clean the photo and leave the product with its own natural color and surroundings.
Frequently Asked Questions about Jewelry Photography for the Modern eCommerce Brand
1. How to show the real color of jewelry using soft lighting?
The most effective way to do this is to use light tents that allow for careful exposure of products such as jewelry to bring out their true colors.
2. At what angle can I capture the maximum details of jewelry during a Photoshoot?
If you shoot the ornament from a 45-degree angle, you will be able to capture more detail than you can at other angles or directions.
3. What background color should be used in jewelry photography for the modern eCommerce brand?
The simpler and lighter the background, the more likely your product will be to be in focus. And for this reason, world-renowned e-commerce platforms like Amazon and Shopify have set requirements for using white as the background color.
4. How do I take pictures of the jewelry and not let bad reflections appear due to surrounding lights?
You should place bounce cards at shoots for less distractions from the studio or room lighting. And to avoid the negative effects of sunlight, you can have a whiteboard, which quickly blends out messy shadows.
5. What is the best way to give a clean edit in jewelry image retouching?
Remove all unwanted blemishes, shadows, and distortions unintentionally added to the image during the photo shoot. If the color displayed on the screen matches the real color of the product exactly, leave it as it is with its surroundings.
Summing Up
This is a definitive guide to jewelry photography for the modern eCommerce brand to increase customer engagement and speed up checkout rates. Don’t limit yourself to just true colors and neutral backgrounds, but instead take your product to a detailed view through controlled reflections and soft lighting.
Put your jewelry in a grand display worn by a model, and don’t forget to give it a clean, neat edit before final upload. If you can repeat these techniques for each image, it won’t be long before your eCommerce store is enriched with fast-converting products!
