Leading brands from all industries are prioritizing social media presence to interact with their target customers and audiences. It helps them build brand awareness and drive more traffic and sales. But developing the right social media strategies is the key to making your presence successful in each social channel. One of the best techniques is using correct social media image sizes to maintain consistency and professionalism. This article gives you a complete idea of which image size to use for different social media platforms.
Social Media Image Sizes and Requirements In 2025
Users’ behaviors on social media are changing daily. Social media channels are updating regularly. It directly affects social media images.
There are around 3.065 billion monthly active users on Facebook. This social media site is the most popular platform globally because of its vast reach and extensive audience.
People between the ages of 25 and 34 years old have the largest share of Facebook users, which covers around 31% users. It is not hard to see why Facebook is one of the best platforms for advertising.
| Image Type | Image Size |
| Profile Picture | 320×320 pixels |
| Cover Photo | 851×315 pixels |
| Post Image | 1080×1080 pixels (square)
1080×1350 pixels(vertical) 1080×566 pixels(horizontal) |
| Marketplace Image | 1200×1200 pixels |
| Story Image | 1080×1920 pixels |
| URL Image | 1200×630 pixels |
Instagram has more than 2 billion active users per month. If you are looking for creative ideas and style inspiration, this platform is a perfect choice. Fashion, beauty, lifestyle, and various prominent brands use Instagram to showcase their products or services.
People aged between 18 and 34 years are the most active users of this platform. A vast number of individuals use Instagram for creating business brands and personal brands. Businesses can share various types of images, like product photos, story-type images, new business milestones, etc., on this platform.
| Image Type | Image Size |
| Profile Picture | 110×110 pixels (Minimum) |
| Post Image | 1080 x 1080 pixels |
| Story Image | 1080 x 1920 pixels |
| URL Image | 1080 x 1920 pixels |
There are more than 1.15 billion monthly active users on LinkedIn globally. Various types of influential brands and professional services firms use this platform to build brand awareness.
The majority of users are 24 to 54 years old. New businesses use this professional social media channel to improve brand visibility. Images relevant to your business, brand, or content are encouraged to be posted on LinkedIn.
| Image Type | Image Size |
| Profile Picture | 400 x 400 pixels |
| Cover Photo | 1584 x 396 pixels |
| Post Image | 1200 x 627 pixels |
| Company Page Logo | 300 x 300 pixels |
| Company Page Banner Image | 1128 x 191 pixels |
| Event Banner Image | 1200 x 628 pixels |
| Video Thumbnail Images | 1200 x 627 pixels |
TikTok
TikTok has over 1.582 billion monthly active users. Gen Z and younger millennials are the primary users of TikTok. This informal but unique social media platform is an excellent channel to interact with your target customers.
Businesses can create entertaining and engaging content to highlight their brand value. Trendy content can help businesses to go viral and solidify their brand recognition and messaging.
| Image Type | Image Size |
| Profile Picture | 200 x 200 pixels |
| In-Feed Images | 1080 x 1920 pixels (9:16) |
| Green screen background images | 1080 x 1920 pixels (9:16) |
X (Twitter)
X (Twitter) can be a great platform for brand interaction, especially for B2B marketers. From startups to large-scale businesses, X (Twitter) is a versatile channel for all. Media & entertainment, technology, retail brands, and other industries widely use this social platform.
Tweets with relevant images increase 200% more engagement. Businesses can share updated and trendy information relevant to their brand and target audience on this social media platform.
| Image Type | Image Size |
| Profile Photo | 400×400 pixels |
| Header Photo | 1500×500 pixels |
| In-Stream Images | 600×335 pixels |
| Website Cards | 800 x 418 pixels |
| Twitter Ads | 1200 x 1200 pixels |
YouTube
YouTube has more than 2.70 billion monthly active users. Around 86% small and medium-sized businesses use this content-sharing platform for marketing their products or services.
Brands can create interactive posts in community-building tabs to connect with new customers and improve their brand awareness. They also advertise on other people’s videos.
| Image Type | Image Size |
| Profile Picture | 800×800 pixels |
| Channel Art (Banner) | 2560 x 1440 pixels |
| YouTube Stories | 1080 x 1920 pixels |
| Video thumbnails | 1280 x 720 pixels |
| Community Posts | 1000 x 1000 pixels |
Medium
Over 70% Medium users are below the age of 50. It has a special Publication feature for businesses and brands to reach wider customers.
If you can share info and insights from business owners’ perspectives, Medium can be an excellent platform to grow your brand’s presence. Startup businesses can highlight their product or service through content marketing on this online publishing platform.
| Image Type | Image Size |
| Post Image | 1400 x 788 pixels |
| Profile Picture | 1000 x 1000 pixels (min) |
| Featured Image | 112 x 112 pixels (square) |
| Background Image | 1500 x 750 pixels |
| Publication Logo | 60 x 60 pixels |
Pinterest has over 522 million monthly active users. This visual search engine is perfect for product-based businesses. It is often called an e-commerce powerhouse to reach a massive audience by running targeted ads.
New businesses and brands create Rich Pins to drive new customers to their businesses. Fashion, beauty, arts & crafts, cookery & baking, and interior decor brands are widely popular on Pinterest.
| Image Type | Image Size |
| Static Pins | 1000 x 1500 pixels (2:3) |
| Infographic Pins | 1000 x 3000 pixels (1:3) |
| Carousel Pins | 1000 x 2000 pixels (2:3) |
| Collection Pins | 1000 x 1000 pixels (Small images)
1000 x 1500 pixels (Featured images) |
| Idea Pins | 1080 x 1920 pixels |
| Video Pins | 1000 x 1500 pixels |
Tumblr
This social media platform has around 135 million monthly active users. The younger generation is the primary users of Tumblr, whose age is below 35.
You can use this micro-blogging platform for marketing your business and growing your brand presence. Fashion, art, music, and entertainment brands use this powerful marketing tool to showcase their products or services across a wider audience.
| Image Type | Image Size |
| Header Image | 3000 x 1055 pixels |
| Profile Picture | 128 x 128 pixels |
| Shared Image | 500 x 750 pixels |
| Ads | 1280 x 1920 pixels |
Frequently Asked Questions
Should you use vertical or horizontal images for Pinterest?
Vertical images are better for Pinterest as they cover more screen space. It can grab viewers’ attention quickly.
Can I use the same image size across all platforms?
No, each social media platform has a specific image size requirement. You have to customize the frame ratio and dimensions based on the platform guidelines.
What to consider when customizing image size for special social media?
While maintaining the ideal frame ratio and dimension, the image must look sharp, natural, and professional.
Is lossy or lossless compression better for social media images?
For high-end products, lossless compression is a better choice to showcase intricate details. But lossy compression is okay to use for fast loading and regular products.
Should you hire an image editing company to resize social media images?
If you don’t have an in-house post-production team, a professional photo editing service provider is a better choice for high-quality results, as it saves time and effort.
Conclusion
Social media images can play a dominant role for brands and businesses to turn viewers into regular customers. You just need to add the magic spices to attract them. However, all plans will go in vain if you fail to maintain the standard social media image sizes for various platforms. We have already discussed the ideal image dimensions and resolution for different social media channels. If you don’t have an expert team, you can hire Retouching Zone to edit and resize your product or service images perfectly.
