Are you running a small or large business? Thinking of setting up a new studio for ghost mannequin photography? Of course, high-quality product images can make a huge difference in your e-commerce business. But does opening an entirely new department make sense for your business? Can you afford the budget? This article gives you an in-depth comparison of in-house vs. outsourced ghost mannequin photography to help you decide the most appropriate one based on your preferences and needs.
Understanding Ghost Mannequin Photography
Ghost mannequin photography is a technique where a photographer first captures the clothing or fashion product on a mannequin and then removes the visible parts of the item through editing.
The primary purpose of ghost mannequin photography is to highlight the clothing’s fit and drape. It creates a 3D effect that gives the appearance of an invisible person wearing the apparel.
Ghost mannequin photography is mainly used in the fashion, apparel, and accessories industries. E-commerce businesses and online retailers use this technique to present their products professionally and appealingly.
In-House Ghost Mannequin Photography
In-house ghost mannequin photography involves a company managing all aspects, including setup, shooting, processing, and image management. The company invests in the essential photography and photo editing equipment, software, and experts.
Pros
- Better control over the shoots and post-production process
- Immediate feedback and adjustments for brand-specific requirements
- Potential long-term cost savings for high-volume needs
- Builds in-house expertise and creative consistency
- Faster turnaround for urgent projects
Cons
- High initial costs for equipment, software, and staff training
- Time-consuming training for staff to master editing techniques
- Time-consuming setup and post-production
- Limited scalability during peak seasons
- Requires skilled photographers and photo editors
Best for: Large brands with frequent shoots and dedicated budgets
Outsourcing Ghost Mannequin Photography
Outsourcing ghost mannequin photography means a company hiring an external company or professional photographer to capture photos of their products and edit them through the same or another third-party service.
Pros
- Access to specialized professionals with industry experience
- Faster turnaround times for large batches
- Scalability for high-volume projects
- Avoids upfront investment
Cons
- Less control over the editing process
- Potential communication challenges with external teams
- Ongoing costs per project or image
- Variable quality depending on the provider’s expertise
- Dependency on third-party timelines and reliability
Best for: Startups, SMEs, and businesses with seasonal product launches
Key Factors to Consider When Choosing Ghost Mannequin Photography
How do you become 100% sure that you will choose in-house or outsource ghost mannequin photography? You must consider different aspects, various scenarios, and most importantly, your company’s requirements.
Budget
How much of a budget did you set for ghost mannequin photography? The upfront cost of setting up an in-house product photography studio can be at least $5,000. But it can go up $10,000 to $20,000.
You must consider essential equipment like cameras, lighting, mannequins, computers, and software. However, the key benefit of in-house ghost mannequin photography is long-term savings.
Volume & Frequency
How many ghost mannequin images do you need? Imagine needing 35,000 edited clothing images within two days. Would your in-house studio be able to manage such a large volume? It is less likely to have such a huge workforce unless your business is huge. In this case, the best solution is outsourcing ghost mannequin photography to save time and costs.
Do you require the photos regularly or seasonally? If you have regular ongoing projects, it is best to set up an in-house ghost mannequin photography studio. You will save costs in the long term. But if your projects are one-off, it is best to hire a third-party service provider.
Quality Requirements
If you just need basic ghost mannequin images, it is okay to outsource a ghost mannequin service provider. But if quality is non-negotiable, an in-house ghost mannequin photography studio is a must.
You have your own experienced professionals for high-end retouching. It is especially important if you want to maintain the quality strictly. Your in-house staff can understand your business requirements and prepare the images accordingly.
Turnaround Time
Imagine you need a few ghost mannequin photos within 2-3 hours. What will you do during this urgent moment? Getting the job done from a third-party service provider will take at least 2 days. An in-house ghost mannequin production studio appears more appropriate for this situation.
But when you need a large number of ghost mannequin images with a tight deadline, outsourcing a ghost mannequin service provider is better. They have a huge production studio to handle bulk orders within a short time.
Vendor Reliability
Some businesses set up their own in-house ghost mannequin production studio to protect their data. It is especially important if your business deals with highly sensitive information.
But if you still outsource the ghost mannequin service, choose a reliable one. Carefully inspect their portfolio, clients’ testimonials, and reviews. Also, consider their brand positioning in the ghost mannequin photography industry.
Future Trends in Ghost Mannequin Photography
Every sector is changing either slowly or rapidly. So, who is not in the photography sector? The future of ghost mannequin photography is reshaping gradually. Let’s learn about the possible future changes we can see in this sector.
AI-powered Editing Tools
We have already seen that various photography studio companies use customised AI-powered tools to speed up their pre- and post-production tasks. This will save significant costs by processing bulk projects in a short period.
Hybrid Models
In the future, businesses may rely on hybrid models. They will typically have their own in-house studio. During the peak periods, the company may outsource the service partially to meet the project deadlines. Alternatively, they may only handle the photography task and hand over the editing job to a third-party service provider.
When to Choose: Outsourcing vs. In-House(Real-World Examples)
Consider a startup fashion brand: would investing in a photography department be worthwhile? They are most likely to have a strict budget. The best solution is outsourcing the service to save costs.
Another established company generating steady monthly profits They have a plan to expand their business. In such cases, investing in the photography department to reduce cost in the long run is best. Most importantly, they will have better control over their fashion or clothing visuals.
The key is considering your business size, budget, and short-term or long-term goals. Choose the best one that will benefit your company. An in-house studio could even generate revenue by offering services to other businesses. This will create another profit sector.
Conclusion
If you are starting a new business or facing a bad phase, outsourcing a ghost mannequin photography company appears to be the best choice. Consider your business size, budget, and short- and long-term goals during the comparison of in-house vs. outsourced ghost mannequin photography. This analysis should clarify whether an in-house studio or outsourcing better suits your needs
