High-quality product images play a key role in ecommerce success. Ghost mannequin photography can help you achieve this purpose. But you might be wondering how, right? It creates professional-grade and clutter-free product visuals to attract potential buyers. This powerful technique encourages more conversions to purchase the goods. This article covers the benefits of primary ghost mannequin photography and how it can help you grow your ecommerce business.
01. Showcasing Product Professionally
Does your product background have any irrelevant elements? A cluttered background can take away the focus of the product. Ghost mannequin photography allows customers to focus solely on the item without distractions. A distraction-free background conveys professionalism. It also encourages potential buyers to pay attention to the products.
02. Better Understanding of Product Features
When judging the quality of products digitally, most of us struggle. Invisible mannequin photo shooting technique improves the overall aesthetic and functional attributes of the ecommerce items. As a result, you can better understand the product’s value and benefits. It creates a 360° view by taking shots from various angles. Hence, it enables you to evaluate the features and dimensions of the product better.
03. Unique Product Perspectives
This invisible mannequin photo shooting technique is perfect for various types of tops and bottoms. It is also widely used for different accessories. In this fashion approach, the photographer takes images from front, back, and sides. It enables you to showcase your clothing pieces from different perspectives.
04. Accurate Product Expectation
Do you know 91% of online shoppers are unsatisfied with their shopping experience due to fitting issues? The fitting, size, design, and style are key attributes of clothing items. This hollow man photography technique showcases garments in a sophisticated way. Hence, customers can perceive how the apparel will feel and look on them. They are less likely to feel dissatisfaction and remorse.
05. Different Product Variety
If you don’t want your customers to switch to competitors, you have to showcase product variety on your ecommerce sites. But will you take shots of all colors or styles? This hollow man photography works as an effective technique to present ecommerce items in different styles or colors. You won’t have to capture images for each product individually. This saves you valuable time and effort, especially when your company has large inventories.
06. Consistent Product Listings
A consistent visual style is a must for an ecommerce business. Otherwise, you can’t build trust and loyalty. Take, for example, giant brands like Amazon, eBay, Etsy, Alibaba, etc. They maintain consistency across all their product listings. Ghost mannequin photography allows you to maintain consistency as you capture products in static poses on dolls with the same background. Then, create a cohesive look for all product listings that align with the brand goals.
07. Cost and Time Efficient
Any idea about the cost of hiring professional live models? Each model charges $50-$250 per hour. In addition, you have to bear additional maintenance costs. If your ecommerce business has continuous ongoing projects, imagine how much hassles you have to take to manage the shooting schedules.
In contrast, invisible mannequin photography saves you from hiring professional models. The initial upfront costs might be a little higher. But your ecommerce businesses will benefit in the long run. You won’t have to worry about complex backgrounds and model variations. Most importantly, you can finish the pre- and post-production projects on time.
08. Mobile-friendly Visuals
70% of users order ecommerce products through smartphones. Hence, your ecommerce website must be mobile-friendly to attract more mobile shoppers and improve their shopping experience.
Hollow man photography allows you to create mobile-friendly and clean product photos. They are well-optimized. It increases their overall image-loading speed. Plus, the product visuals look attractive even on small screens.
09. Search Engine Optimized Content
High-quality images don’t only improve users’ experience. It also enhances search engines. Google can understand the webpage’s content better. It helps the Google Algorithm to rank the content higher.
Ghost mannequin photography creates well-optimized product photos. It can improve your search visibility on Google and other search engine platforms. This allows you to bring more visitors to your ecommerce sites and entice them to buy your products.
10. Competitive Edge in a Saturated Market
Do you use physical mannequins or a flat-lay photography approach to showcase your ecommerce items? They may look okay but not as good as ghost mannequin product images. Implement this unique technique to stay ahead of your competitors. If you are competing in a rigorously competitive market, it will give you a competitive advantage.
Ghost Mannequin Photography vs. Traditional Product Photography: Which Is Better?
Those days are gone when business owners would only be dependent on traditional product photography techniques. New approaches are evolving one by one. Ghost mannequin photography is one of the most popular ones. Here is why ecommerce and fashion brands use this technique over traditional product photography.
- You won’t have to rely solely on physical models.
- It enables you to create more controlled studio environments.
- You can maintain a cohesive and consistent look across all images.
- The technique allows you to showcase the true fitting and shape of the product.
- You will save time and money in shooting and editing.
- It allows you to create a detailed and realistic view of the product.
However, traditional product photography is still convenient for some purposes.
- Products like jewelry, accessories, electronics, etc.
- Emotional storytelling
- Marketing campaigns
- Creating lifestyle imagery
Challenges in Ghost Mannequin Photography and How to Overcome Them
The following are the most common challenges in ghost mannequin photography, and here is how to tackle them.
01. Inaccurate Fitting
Your particular product size may not exactly fit the mannequin. Use pins, clips, and other accessories to adjust its fitting.
02. Reflective Products
Some products may have reflective surfaces. Position large lighting sources at the appropriate place to maintain a well-balanced illumination.
03. Inconsistent Lighting
Use flash or continuous light to maintain consistent lighting across all product images, especially for different categories.
04. Inaccurate Product Color
Use a manual white balance setting from the camera panel to maintain accurate product color presentation. Regular monitor calibration can help you maintain consistent color.
05. Post-production Hassle
Use professional-grade software like Adobe Photoshop or GIMP and hire professional experts for better results in post-production.
Final Words
Ghost mannequin photography can make your target customers’ shopping experience convenient. Shoppers are more likely to buy the product if their product images look authentic and reliable. They can assess the product quality like physical stores. It enables them to set up a true expectation about the product’s quality and features.
Invest in this professional-grade fashion design technique if you want to take your ecommerce business to a new height in the long run. Make sure to hire a professional service provider if you don’t have an in-house product team.
