Knowing the photo requirements for Amazon is the first thing you need to do when you go to upload images for your product listing on the most popular e-commerce platform.
You need to check what kind of background the image will have, whether there will be a watermark, what the resolution will be, and which image file format you should choose.
Most industry-leading online platforms have their own clear guidelines on these common issues. Let’s take a look at the current edition of Amazon photo requirements and follow them to upload images.
Primary Image Requirements for Amazon Product
Photo requirements for Amazon have specific guidelines for the primary product image. The summary of the guidelines is as follows:
- White background: The background of the product image should be clean and have a pure white background.
- Only the product: The main image should present only the product the seller wants. It should not contain any other objects that do not come with the product.
- Trademark or logo: The primary image contains no logo, branding, or trademark.
- Product fill: The product should fill at least 85% of the frame. It should leave a small portion for the white margin.
- Image resolution: The image should be at least 1000 px on the largest side so that Amazon’s zoom feature works perfectly.
- Image quality: The image should be good quality and free from blurriness.
Guidelines for Secondary Images
Besides the primary image, Amazon has guidelines for nine other secondary photos you can upload for better engagement. Below are the requirements.
- Photo background: The secondary images may not have pure white backgrounds, but they should be free of distractions and have a clean background.
- A different perspective: In the secondary images, the product should be presented from different angles to give the customers a better idea about the size, shape and texture.
- Close-up shots: Take a few close-up shots of the product to see if the texture, buttons, or design features are essential for the customers to make their decisions.
- Show packaging: If packaging is an integral part of the product, show it with clear pictures.
- Include lifestyle images: If appropriate, present the product with lifestyle images to give the customers a clear sense of scale.
Image Size Requirements for Amazon
You need to follow the guidelines below for the Amazon product photo size:
- Any photos for Amazon should be at least 1000px on the longest side and 500px on the shortest side.
- To make the zoom feature work perfectly, Amazon recommends that the image’s longest side be at least 2000px, but it’s not a requirement.
- The recommended aspect ratio for images is 1:1 ( square). However, another ratio may also work if you comply with other size requirements.
Other important requirements
There are a few other points to be noted for becoming compliant with Amazon:
- Image format: Amazon recommends JPEG for image file format. TIFF, PNG, or GIF will also work.
- Images should not have a border or watermark.
- Product images should be in RGB color mode only. Other color modes may not work perfectly.
- Illustration, drawing, or painting on images are not allowed.
- The images should not contain any nudity or offensive content.
- The image’s file name should include a product identifier, such as Amazon ASIN.
Frequently Asked Questions about Amazon Photo Requirements
1. What is the background requirement for a primary Amazon image?
The background of the primary product image must be a clean, pure white background with no other distracting objects or props included in the frame.
2. How much of the frame should the product occupy?
According to the photo requirements for Amazon, the product must fill at least 85% of the image frame, leaving only a small margin for the white background.
3. What are the resolution requirements for the Amazon zoom feature?
Images must be at least 1000px on the largest side for the zoom feature to work, though a length of 2000px is recommended for the best customer experience.
4. What file formats does Amazon accept for product photos?
Amazon recommends using the JPEG format, though TIFF, PNG, and GIF files are also accepted as long as they are in RGB color mode.
5. Are logos or watermarks allowed on primary product photos?
No, the primary product image must not contain any logos, branding, trademarks, watermarks, or borders; it should only display the product itself.
Conclusion
Following these photo requirements for Amazon are closely linked to visitor engagement of your products on the platform. So, as per Amazon’s recommendation, keep your picture resolution at 2000px with a 1:1 aspect ratio, and prepare image files in JPEG format.
Keeping up with these guidelines demands proper photo editing, which can be challenging for many. If you fall into that row, the best option for you is to turn to professional photo editing services.
And you don’t have to go on that quest, because at Retouching Zone, we have a team of image editing experts who will prepare your photos exactly as per Amazon photo guidelines. All you have to do is upload them.
Are you ready to get started with us? Contact us now to get your Amazon listing-ready photo editing done.
